The plans for the first Marketing 4 Start Up Britain week are
coming together with new businesses, entrepreneurs and politicians having
pledged their support. Tickets
are now available on a first come first serve basis to see some of
the UK’s top entrepreneurs and most successful marketers.
For those who haven’t heard about it yet (where have you
been?!), Marketing 4 Start Up Britain week is a programme of free talks,
workshops and seminars running between 4th-8th July aimed
at the UK’s growing entrepreneur community. Confirmed speakers include Barbara
Cassani, Ian Millner and Mike Soutar (Shortlist.com).
The event will have sessions for those looking to launch
their own marketing agencies, as well as more general guidance for entrepreneurs
on marketing for their start-ups. I’ve repeatedly said how important I think
marketing is to helping Britain to recover from the recession – so I think it’s
vital we put our money where our mouth is and really show what a difference it
In the tough climate facing today’s new entrepreneurs it can
be hard to get new initiatives off the ground. So we are also running a ‘Win an
Agency’ competition, which will reward one business that has been running less
than two years with access to top London agencies for a year.
A shortlist of five entrants will then have the opportunity
to pitch to a panel of successful business people, with just ten minutes to
impress and the winner being announced at the end of the week.
To enter the competition, get the timetable of events or
claim your free tickets for the day visit www.marketing4startupbritain.com.
Marketing is a vibrant industry with fiery spirits and daily
competition between agencies, brands and businesses. So it’s time to channel
that energy into the annual MAA Marketing Industry Triathlon. Whether you are a
seasoned triathlete, regular runner or simply aspiring to get a bit fitter for
the summer – The MAA Marketing Industry
triathlon has an event to suit every level. Read More
Using external marketing agencies gives in house marketing
teams access to fresh ideas and different points of view. For many marketing departments budgets remain
tight but investing in good targeted communications will ensure your brand
stays top of mind for consumers. Many
online retailers will have relatively small, skilled in-house marketing teams,
so partnering with agencies can make a huge difference. Read More
At a recent debate at SWSX (reported on adrants blog here) the value of in house marketers using agencies to provide social media was discussed. Some of the attendees argued that in house marketers should be wary of paying an agency to use a free tool to speak the brand’s voice. Adrant’s blog suggests brand need to handle their social media rather than giving it to an agency to handle. But it also conceded that agencies should be playing a role in giving advice on strategy, acting more like consultants. Read More
This week’s budget is a disappointment for small businesses, particularly in the creative services industry. Yes, George Osborne has given businesses a rate relief for another year and he has launched ‘enterprise zones’ but these all feel like initiatives that won’t have any real impact and helping smaller and medium sized businesses play a real part in Britain’s economic recovery. Read More
As a creative with shopper marketing experience, I particularly enjoyed judging the Best Creative POS or In-Store Theatre category.
In my opinion, POS and in-store advertising is one of the most challenging categories to tackle in terms of implementation and achieving cut through. Getting in-store creative, literally, in-store is in itself very challenging. Unlike other creative categories where you can buy and control the media, in-store media requires lengthy negotiations with retailers who ultimately decide what runs. Read More
Chairing the creative judging for the MAA Best Awards has been a great experience. The judges all agreed that the calibre of entries continues to improve year on year, testament to the world class talent we have here in the UK. Read More
It has been a busy few weeks at the MAA- new faces, exciting initiatives and a lot of planning for our AGM this week! We’ve also been working hard on the preparations for the MAA Best awards which are coming together nicely.
The judging sessions are now complete and we now know the results of the Best consumer campaign which was judged by the public via The Guardian. The plans for the big night on 3rd March are also reaching their final stages, if last year event is anything to go on it should be a top night. Read More
Marketing agencies provide an expert service when it comes to marketing brands, yet many agencies struggle or feel it inconsequential to apply the same level of planning, introspect and rigour when it comes to marketing and improving their own businesses.
Good news there is still time to enter this year’s MAA Best Awards with the deadline now extended to 14th October. We are inviting the marketing industry’s top agencies to show their creative pedigree by submitting the best work they’ve created in the last 12 months.